Mr. Trump remains intensely focused on his brand, but the demands of the job mean he spends less time monitoring the news media — although he recently upgraded the flat-screen TV in his private dining room so he can watch the news while eating lunch.
He often has to wait until the end of the workday before grinding through news clips with Mr. Spicer, marking the ones he does not like with a big arrow in black Sharpie — though he almost always makes time to monitor Mr. Spicer’s performance at the daily briefings, summoning him to offer praise or criticism, a West Wing aide said.
Visitors to the Oval Office say Mr. Trump is obsessed with the décor — it is both a totem of a victory that validates him as a serious person and an image-burnishing backdrop — so he has told his staff to schedule as many televised events in the room as possible.
To pass the time between meetings, Mr. Trump gives quick tours to visitors, highlighting little tweaks he has made after initially expecting he would have to pay for them himself.
Flanking his desk are portraits of Presidents Thomas Jefferson and Andrew Jackson. He will linger on the opulence of the newly hung golden drapes, which he told a recent visitor were once used by Franklin D. Roosevelt but in fact were patterned for Bill Clinton. For a man who sometimes has trouble concentrating on policy memos, Mr. Trump was delighted to page through a book that offered him 17 window covering options.
Ronald Reagan looks like Gladstone by comparison. This morning I heard Alex Castellanos – the most loathsome member of the political consultant class, the kind of Janus-faced slime ball who disavows support for a candidate while groveling on his knees towards him anyway – assure “Morning” Joe that Trump’s support “may well be” deeper than we think. He explained it with, of course, a Patriots analogy. Light switches and window covering options don’t mystify Tom Brady.