Trump and clickbait

Greg Sargent, sharing some hard news lessons:

If the headline merely conveys that Trump claimed credit for something, without also conveying that this is open to doubt, then it risks being misleading, particularly since people often scan headlines without digging deeper into the stories and the factual details.

Why is this a risk any news org would choose to take, when it doesn’t have to? Look, it’s obvious that Trump has adopted a strategy of actively trying to game such headlines in his favor. Trump’s claims about Carrier jobs staying in Indiana turned out to be significantly less rosy upon closer inspection. And remember when Trump falsely claimed credit for keeping a Ford plant here that was going to stay anyway? It really doesn’t take much to convey it in a headline when Trump’s claim is in doubt.

Students in journalism programs learn this stuff. I can answer Sargent’s rhetorical question: click$.

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