Madonna: new single “cheap titillation”

Oh, Madonna. Two consecutive dud singles in a row is so not you. For time immemorial her second singles have been at least as good as their predecessors. The sugar-free gum of Hard Candy broke the streak. With “Girls Gone Wild” she’s still in the slough. I can’t put it better than Katherine St Asaph:

Even if you discount the fact that the Girls Gone Wild franchise that coined the meme is possibly the worst thing ever, even if you discount the fact that it’s cheap titillation, this is still a conceit that Madonna addressed and demolished decades ago. Madonna has been in the game since 1983. She practically invented the game, as it currently exists for pop artists. There are literally academic programs based on her career and its messages. Madonna has no business singing things like “good girls don’t misbehave, but I’m a bad girl anyway,” not because women shouldn’t sing about sex and definitely not because older women shouldn’t (I can already picture the YouTube comments and snarking squawking heads, and they make me want to yank my brains out through my forehead), but because she’s been past this since she devised her persona. It’s like a groundbreaking female artist deciding to finger-paint Tijuana bibles of herself for no reason except that’s what the market wants, and y’know, it’s not so bad, it’s easy work. The other part of the chorus is hitched to “girls just wanna have some fun,” a sentiment that required Cyndi Lauper’s doctoring to charge its girl power in the first place. Madonna shouldn’t have to borrow from Cyndi Lauper. And she definitely shouldn’t have to borrow from the very cliche construction of sexuality that she’s both teased and stomped to death.

Or, self-cannibalization will nourish you if you don’t munch on your endocrine glands, heart, and brain.